MAJOR MINORITY is a Seoul-based graphic design studo founded by Joey Eunji Lee and Ted Hyunhak Yoon in 2020. Dealing with every single project with the fundamental understanding of visual literacy, we focus on branding, typography and whatever we should do as graphic designers.

Eunji Lee is an experienced graphic designer who has carried out many branding projects for F&B business that needed the knowledge of packaging design. Now she embraces the branding design field with her experiences. She is also interested in developing brand identities in the sense of storytelling.

Ted Hyunhak Yoon is a graphic designer, also a visual artist. Carrying out his own practice as a visual artist with his own research, he mainly focuses on typography, editorial design and logo design for branding projects as he is specialised on designing letters.